Background
GoVida partnered with an organisation looking for an inclusive, flexible way to engage their global team in a format that included both physical activity and mindful practices.
The Brief
Create a wellbeing campaign that supports mental wellness, encourages creativity to boost morale, while being accessible to everyone, not just the physically active.
Our Approach
We launched the Mind and Motion Challenge, a flexible wellbeing challenge where participants earn points from a broad range of daily activities across three core areas:
- Movement – walking, cycling, workouts, yoga, etc
- Mindful Moments – meditation, breathing exercises, journaling, etc
- Personal Growth – reading, learning, creative hobbies, etc
Participants could log and record their activities whether it was a morning walk, a lunchtime podcast, or an evening of drawing or reflection.
The Outcome
The campaign delivered powerful results:
- High engagement across all personality types – from extroverted team leads to more introspective contributors
- Positive daily habits formed around movement and mindfulness
- Increased cross-team connection through shared reflections and creative inspiration
- Improved mood and morale, as reported in post-campaign feedback
Participation was seen from departments that had previously been harder to engage, with users highlighting how the challenge made wellbeing feel personal and enjoyable.
- Engagement: 70%
Want to inspire your teams’ wellbeing with GoVida?
Talk to us about how we can help you get proactive, holistic and engaging with your wellbeing strategy.